Tuesday, October 26, 2010

The power of the Tweet

Last weekend a famous Dutch comedian, Youp van 't Hek, launched a campaign against a large phone service provider. He was angry with the way he was treated by the Service Desk, after his son had trouble with his mobile phone, which had to be repaired. He had called hours with different department, visited the phone shop to get the problem solved, but ended up with empty hands in the end.

Out of frustration he posted a simple Twitter message to share his frustration with his 45,000 followers, and within the hours he was called by one of the chief officers of the phone company who apologized sincerely for the way Youp was treated...

This is a simple example of the power a fairly simple medium called Twitter. What's next?

Day Opening - October 26

Celebrities in trouble...