Stores seem to be thriving on selling a lifestyle and culture rather than a specific product. Now this might not seem like a revolutionary concept, but it is an interesting one to look at in the context of our current economic state.
Urban Outfitters sells a slew of Nylon Magazine-branded goods such as books, artist series plates, DVD’s, CD’s, and MP3 covers. Racked.com notes, “Urban Outfitters creative director Kevin Lyons said Urban is open to any product category Nylon suggests. ‘As the line grows, both of us can grow together,’ he said.”
And they have done exactly that.
It is hard to narrow in on what will be next in the future of lucrative relationships, but one thing is for certain: In a time of economic crisis, it doesn’t hurt to have friends.