Tuesday, July 15, 2008
Ikea is going green in Denmark with a new program that loans bikes with trailers to customers to take home their purchases. The bikes are built in the classic Ikea design and sturdy enough to handle a good load.
There’s no charge, but the store requires a small deposit.
After Ikea discovered that 20% of their customers rode a bike to the store—even though most live outside the city center—they were inspired to try the program. Of course, the bright blue and gold brands the bikes as Ikea, even if the logo is obscured.
Soon you will find these bikers on the highways of Istanbul...